Reasons
why VR Marketing campaigns are successful:
- Immersive: by wearing a headset, users are totally immersed in the content of the message
- Impactful: the intense VR experience generates stronger emotions in users than traditional media
- Memorable: our brains remember events linked to locations, so VR experiences have a longer trace in the user's memory
- Novel: early adopters of VR benefit from positive media exposure
